To any journalists out there who might be reading this ....
Remember why you wanted to be a journalist in the first place? Remember when you didn't think the job was going to be all about copying out press releases and typing up celebrity gossip fed to you by PRs?
Well, here's your chance to actually do some reporting and some investigating.
Find out how this:
Became this:
To start you off with your research, here's some interesting background reading (via @domfox)
Seriously, anyone who has any influence in the media - pressure your editors to make this the story ...