October 27, 2005

Literally thinking outside the soapbox


No apologies for yet another Lenin's Tomb link; this time, Bat on 'a penchant for unexpected dialectical reversals in the normal ideological discourse of consumerism' - namely the recent trend for advertisers to say the opposite of what you'd expect (Persil opining that 'dirt is good'; Orange piously informing us that 'good things happen when your mobile is switched off'.) I'd been vaguely annoyed and bemused by these ads, but had merely attributed their reversals to advertiser smugness. If the Unilever site is to be believed, though, the Persil campaign is an example of 'literally thinking outside the soapbox'.

Posted by mark at October 27, 2005 11:44 PM | TrackBack